The Evolution of TaylorMade Golf during the 90s

TaylorMade golf clubs gained explosive brand recognition during the mid-80s which altered the company from a struggling upstart business into one of the top golf club innovators in the world. In the mid-90s, TaylorMade bigwigs started designing a new line of golf clubs that would maintain the brand’s reign in the golf marketplace as it did when they launched the Metalwood driver.

In 1995, the company was expecting considerable revenues as they plan to present the new Burner Bubble club to the public. The new Burner Bubble driver allowed golfers to have a swift and faster swing without much force and it became the prototype for other metal drivers manufactured in different states. TaylorMade vice-president for marketing Mr. George Montgomery was determined to generate a huge marketing buzz through the Burner Bubble drivers. Montgomery schemed a marketing plan which demanded the company to shell out a record $18 million for advertising and marketing back-up which was twice the budget that they allotted to their marketing support in the previous years. The aggressive marketing structure for the Burner Bubble was proven to be successful when the TaylorMade golf company sold 500,000 golf clubs during the first eight months that they were released to the public.

The outcome of the Burner Bubble launch to the golf marketplace exceeded the expectations of the company. Revenues from the golf clubs climbed up to 90 percent domestically while international sales soared 50 percent hitting the company’s goalmouth with a projected $220 million total for 1995 alone. As Taylormade golf clubs boomed even further, bigger budgets were soon assigned to the company marketing scheme for the following years.

TaylorMade GolfIn 1996, TaylorMade CEO and President Mr. Charles Yash left the company to transfer to another struggling golf company. This unexpected change opened even more doors for Vice President Montgomery as he started handling TaylorMade’s worldwide operations. Montgomery was partly responsible for TaylorMade’s progress from the 6th spot to being 2nd largest U.S. golf manufacturer.

TaylorMade declared plans of expanding its production capacity and operations in 1997 to edge over their competitors. The company gave ways to larger progressions in their facilities including a 206,000 square foot main building, a 4,250 square foot engineering laboratory and a 6-acre club-testing range. The company opened this establishment in the hopes of obtaining a larger and more rapid golf club production in a year. The construction which was estimated to come into fruition in the early 1998, started construction in March 1997. As the company was advancing to wider and more aggressive plans, TaylorMade was offered a deal to help nurture their future aims. Salomon sold the interest of TaylorMade golf and other sports merchandise to noted international giant Adidas AG. Montgomery was positive that the corporate marriage between Salomon and Adidas would develop their growth plans even more and would help them secure more backing.

Settling at a $1.53 billion deal, TaylorMade found a new corporate umbrella in the company that was retitled as the Adidas-Salomon Group. This company fusion gave birth to even more impressive accomplishment for TaylorMade golf clubs as their domestic market share in Metalwoods soared up to 25 percent. Even TaylorMade’s golf bag sales saw rapid growth during the same year which promised Montgomery and company a more positive and brighter future. When the company officially transferred to their bigger facilities, they also announced their plans to release a line of golf clubs for kids.

Today, TaylorMade is touted as the leading golf equipment and apparel manufacturer in the world. In 2011, the company reached global sales of over $1 billion cementing their status as the world’s prime golf equipment company and innovator.

5 Ways To Get A Traffic Boom From Google Without Underhanded Tactics

When talking about traffic generation, most people aren’t sure how to get this done properly. The immediate answer that most people give is in regards to “black hat” SEO tactics. That could work for your initial launch, but if you want to stick around the internet and have a steady stream of organic traffic, you will need to take into consideration the penalties that will result from any underhanded tactics that you end up chasing. Even if you manage to outsmart Google for a day, you will not be able to for the long term and you’ll be fighting an uphill battle to get into their good graces.

No matter how old your site is, you can get a significant increase in traffic if you just look at the following 5 ways to get moving forward. These traffic generating tips are not only ethical, they are not going to penalize you with google, and use up to date SEO tactics.

Optimize Your Content Properly

Whether you hire a professional SEO firm or not, you need to make sure that all the content on your page is strategically written. From the home page, to the about pages, links, and other areas of the site. Making sure that all the content is written with the end user in mind is good, but you should also use language that pushes your call to action properly. Optimization strategies that do not have onsite optimization will be fleeting. Do not just launch your site, make sure that you painstakingly go through the text, add subtext, subtitles, headers, and sub headers. When in doubt, hire someone to do this, and make sure that you do not just throw together any old content and run with it.

Social Bookmarking Helps

SEOThese are not the same as social networks. Social bookmarking pages can help your content get a lot of traction. You’ll have to ensure that you have something worth sharing and voting on, and once you do that, you can definitely get a steady flow of interest. You’ll have to be careful with these sites because the community base that grows on these can be hostile towards spam. If you submit your link too often, and it shows that you’re “self-serving” in your approach, you very well may get banned.

Join a Forum and Be Active

One way to generate traffic on a constant basis, as long you as you are not spamming, is to join a forum. Join a forum about your niche and engage people in conversation. Put your full URL or a link to your site in your signature and post away. Just be careful with this, because you can easily get labeled as a spammer if you aren’t offering anything to the community. You have to pay close attention to what you’re talking about and how you’re promoting your site here.

Use Social Media To Your Advantage

Make sure that you have a full profile on all major social networking websites. You need to set them up and then be active. This can help you with SEO as well as traffic generation in general. If you can’t work on these pages often, then make sure that you hire a professional search engine optimization service to help you with this. It’s one of the many ways that you can gain traffic with the help of Google right now.

Sponsor An Event

Here’s one way to ensure that you get a nice bit of promotional consideration online. Sponsor an event and you could land yourself a link on the main page of the event. For instance, charity runs and things like that always need local sponsors and will in turn promote your business online and offline, which is a good way to gain notoriety and a bit of Google traffic through SEO and authority rankings.

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