Have you wondered how rubber wristbands became trendy?
You can see almost everyone wearing a rubber wristband. Since the “Livestrong” bracelet was released, these became popular and were used in different campaigns.
While the “Livestrong” bracelet helped make it a trend, it was already in the market for a long time. There are only a few people who knew about it after its earlier transitions that came in and out of fashion.
How did wearing rubber wristband started?
People started wearing rubber wristbands during the 1970’s. These were colored black as part of the anti-jewelry sentiment. It only became popular when celebrities wore them during the 1980’s. These, however, were not made of rubber but of silicone.
During the 1990’s these wristbands became available in thinner forms and different colors. These bracelets were called Jelly Wristbands which became popular among teens.
Teens swapped their jelly wristbands with friends and wore more than one color. Later on, these were banned in school grounds due to their sexual implications even if it was considered a myth.
A new type of rubber bracelet became popular after the Jelly Wristbands. These are thicker bands which were used to tie up broccoli and asparagus. People would take these bands off and wear it instead. It became a fad that manufacturers started selling these with cute messages printed on it. After a while, these bracelets faded from the limelight since it was uncomfortable to wear. These bands were made of real rubber and, unlike, this material stick to the skin and hair. I can also snap easily.
Rubber wristbands became popular once more when Lance Armstrong introduced the Live strong bracelets. It was used as a fund raising item for the Lance Armstrong Foundation.
The Lance Armstrong Foundation was established in 1997 after Armstrong survived cancer. It was started to help with cancer research and support both families and patients battling cancer. To help the campaign and raise funds, Armstrong teamed up with Nike to produce the Livestrong bracelets.
The Livestrong bracelets are yellow colored gel bracelets. These were commonly worn during sporting events. In 2004, these became a popular accessory in the United States and had 80 million bands sold worldwide.
Since the Livestrong wristbands became popular, different companies and organizations started using rubber wristbands in campaigns. These were customized, with their own messages printed on the bands, and were used as giveaway items or sold as fund-raising items.
Kids and Rubber Loom Bands
Wearing rubber bracelets have taken a new form with loom bands.
Loom bands are colorful, interwoven small rubber bands. These were woven using a plastic loom called a Rainbow Loom. Kids ages 7 to 14 use these to create bracelets which they wore themselves or exchange with friends. In some instances, these are sold. Recently, these bands became popular among adults, especially those with kids. Some of them even created their own instructional videos that feature different loom band designs.
Due to loom bands’ popularity, different companies and organizations started using it as another type of bracelet for their giveaways and fund raising items. And like other rubber bracelets, these were also customized.
Rubber wristbands are not really made of rubber but mostly of silicon. Before you try it on, make sure it is made of plastic you are not allergic to. Some loom bands are made of latex which can cause skin allergies. If you are planning to use these in your own campaigns, check its components first. What type of rubber was used? What color do you want? What message do you want printed on your bracelets? There are many manufacturers who can customize your bracelets for you. With their trendiness, these make great campaign materials.